Review requests

A review request is a short, personal text or email that thanks a customer and links them straight to your review page. Timing and personalization are what make them work.

The message

Every request is built from a template with three fill-ins:

A good default looks like this:

Hi {{name}}, thanks for choosing {{business}}! Would you mind leaving us a quick review? It takes 30 seconds and helps our small business a lot: {{link}} Reply STOP to opt out.

Where the link goes

{{link}} doesn't send customers straight to Google — it goes to your business's own public card, where they can choose which platform to leave a review on (Google, plus whichever others you've connected). The first time someone you've messaged lands there, they'll also see a quick, one-time step confirming their name and asking for marketing consent and terms acceptance before continuing — after that it's remembered.

Every click along the way is tracked and tied back to that specific customer and request: the link click, and separately, which platform they chose. That's what powers the click-rate stat and the per-request click count in Requests.

Importing customers

Upload a CSV with these columns — only name is required, but you need phone for texts or email for emails:

name,phone,email,tag
Maria Sanchez,+15551230001,maria@example.com,repair
James Okafor,+15551230002,james@example.com,install

Timing matters

The single biggest lever on response rate is when you ask. Right after the job, while the experience is fresh, beats a request three days later by a wide margin. That's the whole reason automations exist — they fire at the right moment without you remembering.

Staying compliant

Never offer payment or a discount in exchange for a review — it violates Google's policies and can get your reviews removed. Ask for honest feedback, not good feedback.